Prior to myself, Spartan didn't have a dedicated Graphic Designer. So procedural charts and informational pieces were not only few and far between, but they were overwhelmingly text-based and discouraging to look at (let alone bother to comprehend). But when considering the context of procedural charts in particular—who is viewing them, where they're being viewed, and under what conditions—it's clear that something simple and visual would be most effective. For this project I worked directly with the Director of Marketing and the Director of Training to begin putting together a series of charts detailing the steps and necessary information for using various chemical dispensing systems, and the occasional product. I was in charge of planning and creating every chart—which included gathering and verifying information, coordinating and overseeing photography sessions, making any necessary illustrations, and of course, designing them.
Ultimately these charts were an invaluable tool for not only selling Spartan products, but for the Spartan brand. After all, it's not enough to just brainstorm a clever slogan like "We make clean simple", toss it with the company logo and leave it at that; you have to actually follow through with that promise.